Towards a rhetoric of interaction : three case studies

Autor:
Martins, Marcos André Franco
Emanuel, Bárbara

Título: Towards a rhetoric of interaction : three case studies

Palabras clave:
RETORICA
INTERACCION
PERSUASION
CONTENIDO AUDIOVISUAL
DISEÑO DE SITIOS WEB
TECNOLOGIA DIGITAL
USUARIOS
ISA14

Disponibilidad: Acceso abierto

Jornadas: Interaction South America (ISA) : Conferencia Lationamericana de Diseño de Interacción (6ª : 2014 : Buenos Aires)
Organización: Interaction Design Association ; Asociación de Profesionales en Experiencia de Usuario ; Internet Society ; Universidad Católica Argentina

Cita: Martins M.A.F., Emanuel, B. Towards a rhetoric of interaction : three case studies [en línea]. En: Interaction South America (ISA 14) : 6ta. Conferencia Lationamericana de Diseño de Interacción; 2014 nov 19-22; Buenos Aires : Interaction Design Association ; Asociación de Profesionales en Experiencia de Usuario ; Internet Society ; Universidad Católica Argentina. Disponible en: http://bibliotecadigital.uca.edu.ar/repositorio/ponencias/towards-rhetoric-interaction.pdf

Descripción: Abstract: The study of rhetoric evolved from focusing solely on discourse, in Ancient Greece, to the inclusion of audiovisual elements in the 20th century. Today, a ubiquitously digital world opens a new field of research, which might be called “rhetoric of interaction”. The purpose of this work is to explore rhetorical possibilities of interactive features, that is, how different interactive design solutions may influence the apprehension of messages and help the building of arguments. The study is based on the analysis of three websites: “Central Cervejas”, a virtual tour through a Portuguese brewery; “Lifesaver”, a lesson of life-saving methods by the British Resuscitation Council; and “Sortie en Mer”, an advertisement for a safety gear company. The methodology of analysis concentrates on three main aspects: a) communicated function, b) engagement of users, and c) presence of rhetorical appeals (ethos, logos and pathos)
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